2020 pushed the world into adopting more virtual solutions than ever before.
With continued reliance on technology for remote work and communication, your company’s online footprint is front and center. We want to help you make the most of your impact—in an increasingly digital world—with our 2021 Digital Trends Report.
Lasting Effects on Business
Say the 2020 public crises should catalyze business improvement
Expect companies to accelerate digital initiatives
Say how a company acts now reveals its trustworthiness
Expect to do more online shopping after the pandemic than before
The Right Message for the Moment
Compared to product-driven methods for consumers, B2B’s marketing approach is rational and relationship-driven.
Looking forward, it’s expected that messaging focus on using human language rather than a more technical approach.
Messaging reflects top concerns stemming from the pandemic: business stability, steady idea vs. adapting product, and intentional connection.
Security & Technology Advances
600% increase in cyber attacks across industries observed from January–April 2020
Cybersecurity has become more relevant again. Hackers have exploited the coronavirus pandemic to expand their campaigns of attacks against businesses worldwide.
A rise in “Headless tech” allows businesses to separate their front-end presentation layer from their back-end data functionality to create custom experiences.
Brands that master two-way conversational marketing and commerce will also deploy chatbots and AI.
Video & Animated Content Boost Engagement
Consumers expect businesses to show a greater alignment with the needs and values of a more diverse population. Socially aware marketing is favorable for business reputation.